How iziSurvey Can Help With Quick Market Research?

June 19, 2014 Biggest obstacle for organizations and people before they launch a new product or company is knowing the market’s reaction to it! One of the best and easiest ways is to conduct surveys and questionnaires. Surveys are easy to create and conduct; especially with the availability of a software solution like iziSurvey. iziSurvey is a survey software solution that has multi-mode capabilities for online surveys, mobile surveys, email surveys, kiosk surveys, and more, for very affordable prices giving researchers the ability to survey even the hardest-to-reach consumers, and analyze data from all survey modes collectively. Survey software platforms like iziSurvey will help you understand customers and how they feel about your product or services. Among many reasons why a survey should be considered are:
Easily Available - Can be developed in less time (compared to other data-collection methods)
Broad Range of Data - Big range of data can be collected (e.g., attitudes, opinions, beliefs, values, behavior, factual). Specific Details - With current survey software, advanced statistical features and techniques can be utilized to analyze survey data to determine validity, reliability, and statistical significance, including the ability to analyze multiple variables, also filtering of the data from each response. Wide Reach of Market Survey - Reach of the Internet is vast. A survey posted on a company website can garner thousands or even millions of responses. Keep the survey short and reap the benefits of huge participation. Get Honest Answers - Unlike face-to-face interviews with customers, a survey allows for honest responses. Perhaps your product breaks easily or has hard-to-follow instructions. By surveying your customers via a web or email survey, you will get the honest feedback you need to win your customers back or retain a loyal customer. An anonymous survey will generate feedback that while brutally honest, may be useful in the long run. While it may be hard to hear that customers rarely get the help they need from inbound customer support staff, you can make changes to improve the customers’ experience. You can ask questions including the following to determine the demographics: Type of industry that the person answering the survey works in -- administration, business, technology, manufacturing, retail etc. Job title of person answering the survey. Scope of influence of the person answering the survey -- Does he manage a staff of 10 or 100 or 1,000 employees? Does she oversee 1 or 2 or 3 divisions of the company? amount of gross sales or revenues highest level of education How did she hear about your business? Cost Benefits - Instead of outsourcing the data collecting to an outside marketing research firm, current technology makes it extremely easy to and affordable to conduct both online and offline surveys .
Find Out About Your Competitors - Customers want a good deal. If you charge twice the going rate for a product that is the same quality as your competitor, you will lose customers. Find out what your customers are looking for in your products. Ask questions that shed light on why your products are not living up to expectations. Though it may be heard to hear, you want to know why customers choose not to buy a product or service. Customer Retention- Customers want to know that a business appreciates their business. From the first click on the website to the time the customer orders products, the customer should be the number one priority of the business. Through a market survey, you will show customers that their patronage of the business is valued. iziSurvey offers a free version of their software to create a basic survey solution that you can post on your blog, website, Facebook, Twitter etc. If you need more sophisticated solutions, you can step-up to a low-cost subscription of $19.99 per month. iziSurvey offers a new, innovative and affordable data collection tool that has transformed and remodeled the complete world of market research. Nowadays you can understand your audience without breaking the budget. About iziSurvey: iziSurvey is tool that serves researchers and marketing specialists in various industries, as well as big and small companies involved in the data collection and research. Data gathering is achieved through web / email as well as mobile devices while operating independent of internet connectivity i.e., can work online and offline, whereas survey management, survey creation, detailed reporting and exporting, is done on iziSurvey portal. Contact Info: iziSurvey LLC 1442 Brush St, Detroit, MI 48226 Phone: +1 646 286 3423 Fax: +381 29 228 052 info@izisurvey.com